My work is based on a simple truth:
Think fast: Is the tallest tree in the US approximately 30 meters tall?
Now, what do you think its height is?
If you answered “shorter,” you probably guessed between 20 and 30 meters. If “taller,” something between 30 and 60 meters. Am I right?
In fact, it’s 116 meters tall.
This is anchoring bias – the difficulty of moving away from the initial reference point. In this case, the 30 meters I planted in your head.
Do you understand why you’re in the perception business?
The truth is, if you’re like most sales professionals or companies, you’ve never been able to clearly see the invisible factors influencing your customer’s behavior. You’ve tried various approaches, strategies, and methods, but nothing has ever seemed to really make a difference.
In the blind spot where most people can’t look. I help you understand the psychological and behavioral triggers that truly influence the customer when it comes time to buy.
Let’s simplify the process by applying scientific tools to bring awareness to each step of your sales journey.
You’ll have a sophisticated, focused sales approach that challenges old and traditional methods.
Based on science and behavior, but simplified for your everyday application.
If any of the situations below sound familiar, then what I do can truly transform the way you sell.
You follow the script, say what everyone always said “works”… but you feel like something is missing. As if the conversations aren’t going deep enough.
You present it well, it’s clear in its rationale… but the client doesn’t engage. The question remains: “Where did I lose them?”
You put in the effort, but it feels like you’re always competing with more of the same. It feels like you’re chasing after something, not leading the process.
You may know what you want to sell, but you don’t always know what to look for, what to ask, or how to guide the customer to a decision.
Not for lack of trying, but because you were taught to sell by talking. But without a good diagnosis, the proposal loses strength — and the client notices.
You deliver a lot, but you feel the client still sees you as “just another supplier.” There’s a lack of perceived value. There’s a lack of recognition for what you actually do.
What if I told you there’s a different way to sell and taught you the secret?
Alquimia is born from the fusion of science and practice — uniting Neuroscience, Behavioral Economics, and Applied Psychology to transform knowledge into a competitive advantage.
I’ll show you how to break free from autopilot and use science to create deeper, more precise, and effective sales conversations. No empty formulas or shortcuts, but with a more sophisticated and fully applicable perspective on what influences decision-making.
Use neuroscience to engage and structure sales proposals that create connection and generate decisions.
Create sales narratives based on behavioral economics — emphasizing what truly matters to the customer.
You know that the right communication changes everything, but you still haven’t found the ideal approach?
I’ve developed a method that translates science into sales strategy in a simple and direct way. And I adapt it to your type of business.
More than 10 years of studies and a hundred books translated into clear,
easy-to-understand, and practical ideas delivered weekly to your inbox.