Sell through Science.
It’s impossible to be perfectly logical when human beings aren’t.
And that’s precisely why Alquimia exists: to transform what science knows about human behavior into a real strategic advantage.
We combine Neuroscience, Behavioral Economics, and Applied Psychology to understand — and design — how people decide, buy, learn, and engage.
We design frameworks that translate mental processes into tangible actions, helping companies sell more methodically, leaders communicate with greater impact, and brands create experiences that truly move people.
Alquimia shows that behavior is predictable, but not linear.
It’s a science, but also an art — and when the two meet, change ceases to be accidental and becomes measurable.
I help people and companies apply Behavioral Economics and Neuroscience to transform their sales approaches—moving from autopilot to a place of strategic awareness.
Enough of “forcing” a sale blindly.
Enough of relying on scripts that don’t work.
Enough of losing business because you don’t understand what’s really at stake.
There’s a smarter, more human—and much more powerful—path.
Head de Marketing
Daiichi Sankyo
We used several tools to improve communication and brand perception. It exceeded all expectations.
Change & Training Manager
Sanofi
Through science-based training, Alquimia has been playing a key role in building value for the brands in Sanofi’s portfolio.
Want to trigger a shift in the mindset of your team or audience?
I work with companies and sales teams that want to transform their sales approaches — using science, behavior, and awareness to create more human and effective buying experiences in a light, thought-provoking, and memorable way.
Want to elevate your sales approach with more awareness, science, and sophistication?
consultancy
I work with companies and professionals who want to transform their sales journeys by applying Behavioral Economics and Neuroscience in a practical and strategic way.
Want to learn how the brain makes decisions — and how that changes everything in sales?
A 4-hour course with tools, concepts, and practices to apply in your daily work and transform results. Simple, direct, and scientifically based.
More than 10 years of studies and a hundred books translated into clear,
easy-to-understand, and practical ideas delivered weekly to your inbox.
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