TRAININGS
It’s time to take your team or audience out of autopilot mode and bring awareness to the sales journey.
Behavioral Economics and Neuroscience are perhaps the most underestimated resources in sales. But they are the most powerful tools to open the minds of this audience and change the flow of the process.
They are behind everything:
The attention the customer gives (or doesn’t give).
The trust they feel (or don’t feel).
And, most importantly, the decision to buy (or to leave).
If there is one skill that truly changes the game in business, it is understanding how people think, feel, and decide.
So that you can spend energy on what really matters. And with whom it matters.
In my training sessions, I teach you that this is the business of perception.
The brain doesn’t choose when processing all information.
Diretor de Experiência do patrocinador
OSESP
Alquimia is an authority on the subject and has helped us evolve the way we sell our solutions.
Head of Agencies Business
Felipe has a genuine ability to guide the audience, bringing real and strategic connections that make sense for our business.
Gerente Nacional de Vendas
GSK
It’s been an incredible journey of training and development for our sales team.
Therefore, it’s not enough to have the best product, the best service, or the best arguments.
If this isn’t perceived, it simply doesn’t exist.
I’ll show you how to apply the science of human decision-making directly to sales journeys—in a clear, engaging, and highly practical way.
They change the way people see the sales process.
They make you rethink, challenge the automatic, and awaken a new level of awareness—from the first contact with the client to the closing.
More than 10 years of studies and a hundred books translated into clear,
easy-to-understand, and practical ideas delivered weekly to your inbox.